Iriedaily
The most recent past of Berlin-Kreuzberg will always be connected to the need to purge the world of bourgeois sickness and commercialized culture, even though it's a riot fought in overpriced sneakers by now.
Berlin's most prominent district has a story about enthusiastic streetwear and DIY-ethics turned professional business on the other hand as well.
A kind of a fashionable utopia of ideas controlled by a three-headed overlord, if you will.
It's the story of Iriedaily.
Originally founded in 1994 Iriedaily has come a long way from simply producing t-shirts to blossoming into a brand that confidently attempted the balancing act of creating fashion that's reconfiguring street culture as its source element to create something blissfully unique.
So make no mistake: the story of Berlin based company Iriedaily is a story about friendship first and foremost.
The slightly overwhelming feelings of compassion and playfulness kick in a second later.
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